Is Huffington Post really going to take over the world?

Business Insider has produced a chart, sourced from comScore, (republished below) indicating that Huffington Post is about to shoot past the NYtimes.com and that they’re well poised to beat all the ‘traditional media’ websites.

chart-of-the-day-monthly-uniques-for-news-sites-2007-2010

Business Insider’s story is here. There’s absolutely no doubt that Huffington Post is a trailblazer and an online media phenomenon. Similarly there’s no argument that HuffPo, as it has become lovingly known, is growing strongly compared to the other media websites that still pump out few tonnes of pulped trees each day with fresh print on them.

There’s just one problem with the claim that they’re about to punch through a media industry traffic ceiling. When you take a look at Compete.com’s numbers – which also measure unique’s, the same, optimistic looking, growth that comScore’s data has produced isn’t just muddled, it simply evaporates.

Compete.com shows the three sites as a whole actually losing people over a 12 month period and that nytimes.com is the clear leader. It even show’s that wsj.com is leading HuffPo.

Compete.com and comScore.com can’t, as the adage goes, both be right. Although they could both be wrong.

Advertisements

About Ed.

Digital, Search, Social leader.
This entry was posted in Is Huffpo really about the break a media ceiling? and tagged , , , , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s