How the smartphone market works – is it all about the apps?

Hardware providers, app developers and players big and small are falling over themselves to get a share of a market that is providing much needed growth in the mobile markets.

Business Insider is talking about how Google just slapped Apple 10 ways from Sunday and other websites are discussing how HTML 5 is going to kill flash. But it is also worth thinking about how the smartphone market works – how platforms grow and why.

So what is it that providers in the market grow? Is it the hardware? Is it the app’s and services? Is it the beloved developers who build the apps? Is it the operating system (think Apple vs Android vs Microsoft vs RIM)? Or is it dependent on the platform being deployed widely enough?

Turns out, it’s all of the above as you can see below.

How-the-smartphone-market-works

Source here, and the article worth a read too.

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About Ed.

Digital, Search, Social leader.
This entry was posted in How the smartphone market works and tagged , , , . Bookmark the permalink.

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