The number one barrier to buying online

Recently released information from Forrester Research indicates that the inability to touch and feel the product is the number one barrier to women buying online. For men the inability to touch the product, combined with not wanting to give out financial and credit card information over the internet was an equal number one reason.

Surprisingly the ability to interact with a store clerk / sales attendent came in last.

Barriers to online purchase

Are the results the same for the consumers that purchase multiple items from the same company over a longer period of time. If, for example, a consumer knows their size and the feel of the material of a sweater is there still that need to go to the store to pick it up, or does the main concern them become the security of the payment service?


About Ed.

Digital, Search, Social leader.
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